MOOC: “Introduction to Personal Branding”, Learning Experience

The MOOC course, “Introduction to Personal Branding,” in Coursera by the University of Virginia was thought-provoking and insightful. The following are my key takeaways when it comes to personal branding;

  • Be genuine and authentic
  • Be a master of your craft
  • Tell a story
  • Be consistent
  • Be ready to fail
  • Live your brand
  • Create a positive impact

Taking this course has been a transformative experience for my professional and career journey. This course equipped me with a comprehensive understanding of the principles behind personal branding, emphasizing the importance of cultivating an authentic professional identity and having a mission statement and personal board of directors to guide and advise me in my professional journey.  It also highlighted the importance of digital security and reputation management.

As an enthusiast of sustainability and circular economy, I believe that the skillset and insights I obtained in this course will help me to build a strong personal brand in this field.  Through the lens of personal branding, it helped me to visualize how to leverage my Personal Learning Environment (PLE) and Professional Digital Identity as an ecosystem to learn, grow engage, network, connect, and build a digital presence that aligns with my career aspirations.

However, on the social media platform, the course mainly focused on Twitter, “X”. I would recommend the addition of a practical guide on how to establish and build a professional brand on Linkedln which is the mostly used platform for professional purposes.

Lastly don’t forget, “The 80/20 Rule”. Put 80% of content online for the interest of your audience and 20% for self-promotion.

About EDWIN FRANCIS MEMIRIEKI

Hola! My name is Edwin Francis Memirieki from Tanzania, a beautiful country you can think of for your next Safari. I have a background in Petroleum Chemistry from University of Dar es salaam, Tanzania. My passion for Sustainability and Circular Economy especially in energy transition and recycling led me to this reputable Master Program, "AMIR" in field of raw materials. I did my master one at University of Bordeaux in France and now here I am at UPM in Madrid for my second year. Apart from my academic and professional life I am storyteller and writer.

ACADEMIC AND PROFESSIONAL DIGITAL IDENTITY PLAN

Hola!!

Academic and professional digital identity is crucial for career advancement, as it enhances professional visibility by showcasing expertise and skillset, and fosters networking and collaboration. Join me on this journey of continuous learning and growth as we navigate the evolving landscape of academia and the professional realm together. Check my DI via the link below.

https://drive.google.com/file/d/15d3qxwG-ih6d5FlGrUpB8u60DUwEfHLl/view?usp=drive_link

About EDWIN FRANCIS MEMIRIEKI

Hola! My name is Edwin Francis Memirieki from Tanzania, a beautiful country you can think of for your next Safari. I have a background in Petroleum Chemistry from University of Dar es salaam, Tanzania. My passion for Sustainability and Circular Economy especially in energy transition and recycling led me to this reputable Master Program, "AMIR" in field of raw materials. I did my master one at University of Bordeaux in France and now here I am at UPM in Madrid for my second year. Apart from my academic and professional life I am storyteller and writer.

My Personal Learning Environment

Hello!!

This is my initial personal learning environment which includes various tools grouped into seven groups which are; searching tools, learning tools, organizational and storage tools, writing and editing tools, communication tools, designing and video creation tools, and online meeting and networking tools.

In searching for other useful tools that will help me to improve my productivity, shorten my learning curve, share my ideas etc, I have found some useful tools that I included in my improved PLE. I added a new category on project management tools (Gantt Chart and Monday.com). Also, in the organization and storage I discovered NOTION could be a helpful tool for me, and in the learning category I added google podcast as my audio library. I am also looking forward to lunch my LinkedIn Newsletter as my new tool for communicating ideas and insights in my areas of expertise. Improved PLE

About EDWIN FRANCIS MEMIRIEKI

Hola! My name is Edwin Francis Memirieki from Tanzania, a beautiful country you can think of for your next Safari. I have a background in Petroleum Chemistry from University of Dar es salaam, Tanzania. My passion for Sustainability and Circular Economy especially in energy transition and recycling led me to this reputable Master Program, "AMIR" in field of raw materials. I did my master one at University of Bordeaux in France and now here I am at UPM in Madrid for my second year. Apart from my academic and professional life I am storyteller and writer.