Completing the Introduction to Personal Branding MOOC by the University of Virginia has been a transformative experience. The course taught me to define my value proposition, craft a clear mission, and identify cornerstone words that reflect my identity: Innovative, Curious, and Dedicated. My mission is simple yet powerful: To create sustainable solutions through innovation, curiosity, and collaboration, driving meaningful change. These principles now guide my professional journey and online presence.
To support my personal brand, I’ve refined my Personal Learning Environment (PLE) with tools that align with my goals. LinkedIn remains my go-to platform for networking, showcasing achievements, and engaging with professional groups. I’ve added X to share quick insights and connect with thought leaders, and Instagram to visually share projects and creative ideas. These platforms allow me to connect with diverse audiences and amplify my expertise in sustainability and the circular economy.
By integrating these lessons into my PLE, I’ve built a stronger and more cohesive digital identity. Each platform serves a unique purpose: LinkedIn for professional credibility, X for thought leadership, and Instagram for creative engagement. With this strategy, I feel confident in presenting my work and connecting with others passionate about making a difference. Let’s collaborate and grow together—connect with me on LinkedIn!
About BERNARDO GUERRERO RODRIGUEZ
I am Bernardo Guerrero Rodriguez, a nanotechnology engineer and current master’s student in the Advanced Materials and Innovative Recycling (AMIR) program, now at UPM in Madrid, specializing in Circular Economy. My background includes a Bachelor’s in Nanotechnology Engineering from Yachay Tech University in Ecuador, where I worked on projects in green chemistry, biopolymers, and nanoparticle synthesis. My focus areas include sustainable development, urban mining, and recycling of construction waste, with the goal of driving innovative, environmentally conscious solutions for industrial sustainability.
