Coursera’s “Personal Branding” course helped me greatly to systematically develop PLE and Digital Identity Plan. Through this course, I learned to clearly know my strengths, passion, and values. In particular, I realized the importance of networking and was able to effectively expand my learning resources by interacting with experts on platforms such as LinkedIn. In addition, I was able to increase learning efficiency and design PLE more systematically by utilizing the productivity tools and time management strategies recommended in the lecture.
- SWOT Analysis: It helped me set the strategic direction of digital identity by analyzing my own strengths and weaknesses.
- Content Strategy Development: Through the ’80/20 Content Law’ proposed in the course, 80% of social media content communicates useful information and value, and 20% is organized by promoting my brand.
By applying the storytelling skills I learned in the course, I improved my career and strengths, and reorganized my content to deliver consistent messages on social media and various platforms.
In addition, I have established a system to explore opportunities for collaboration, evaluate my digital identity periodically, and continuously develop through digital networking strategies.
This course has become an important class to strengthen my personal brand, providing practical tools and framework beyond simple theories.
About JIWON LEE
Hi, I am from South Korea. I studied Architecture Engineering and worked as a Construction Supervision. Now studying a masters degree in circular economy for sustainability : especially construction materials
