What I learnt from this MOOC is, personal branding is the practice of promoting oneself and one’s career as a brand. This can involve highlighting one’s unique skills and experiences, as well as creating a strong and consistent online presence through platforms such as social media and professional networking sites. Personal branding can be beneficial because it can help individuals stand out in a crowded job market and gain recognition for their expertise in a particular field.
It can also help them build a positive reputation, which can open up opportunities for career advancement and personal growth. Ultimately, personal branding is a valuable tool for individuals to effectively market themselves and their careers.
