Market Opinion Polls directly involving the public’s inputs in the problem-solving discourse to attaining the SDG’s.
The series of studies dedicated to tackling the Sustainable Development Goals is part of “The Market Maven” Youtube page concept – a channel that publishes research initiatives and outcomes covering various topics, as carried out and delivered by GRMCS’ founder and consultant. It is originally intended to provide ’teasers’ and promote the market research consultancy business offerings through actual, sample research works, but with limited data generation (i.e., only for 1 to 3 cities; for a sampling base smaller than the regular sample size of market research projects that the consultancy can offer).
As the GRMCS’s founder is an alumna of SDSN’s “Climate Change Science and Negotiations” online course, and as the pandemic has hit, she thought it’s perfect timing to produce independent market research studies featuring the different SDG’s. What better way to bounce back for a post-pandemic global economic recovery by rebuilding as tied-in to goals for sustainable development.
So, taking from the usual format and methodology of her earlier research works for the channel, where a minimum sample base of N=30 random participants (with equal split by gender and by younger vs. older age groups) were interviewed in public places in 1 city or town, she framed her research interview questions in ways wherein she could gather a sound, measurable assessment of public opinion in relation to SDG awareness, comprehension, and target achievements.
The initiative strikes at two things: 1) to include the public in finding solutions which influence them to be part of the solution, and 2) to make them aware of the SDG’s and the possible ways they can do their part.
So far, a market study featuring each of the 4 goals (i.e., SDG’s 12, 11, 6 and 4) have been successfully completed.