The five Public Universities of the Valencian Community in September 2018 called the contest “Communication Campaign on the SDGs”, with which to generate ideas for the participation of the university community in the dissemination and communication of the SDGs.
With aim for encouraging the participation of this commonwealth through art, in fields of solidarity and development of cooperation in a creative, artistic and above all sustainable way, ATOTARO Graphic Diversity Group, made up of 4 members of Universitat Politècnica de València, professors and grantees, won the first prize in this initiative with a PERFORMATIVE ENGRAVING WORKSHOPS project to take place in the university community.
The winning project implemented by the team made up of Ana Tomás, Toni Simarro, Tania Ansio and Rosángela Aguilar from Universitat Politècnica de València, was developed based on an action plan which established a schedule, budget viability, negotiation within university agents and adaptation of logistics to the characteristics of each academic institution.
The execution of the workshop involves the creation of a visual identity through Design: Adaptative layouting of the SDGs logotypes, purchase and preparation of the material, chipboard cutting prep sessions, workshop’s running and final art exhibition.
There has been 5 printing workshops, one in each institution. SDGs iconography has been used as a tool for reapprochement, solidarity and empathy towards each of these 17 glocal issues.
We seek to carry out the events in collaboration with the teaching staff / students or simultaneously in Cooperation Conferences in each university for greater visibility of these workshops in a way that surprises, attracts and activates other approaches to the SDGs. They are endorsed by multiple projects, congresses, publications and exhibitions, both national and international, regarding the care of nature and environmental sensitivity.